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Digital Marketing is the process of marketing a Product or Service Digitally on Internet with the help of branding skillfully and promoting the product or service for better reach and sale.
A Great SEO Puts the Product/Service at higher position in google search and hence making greater number of people find it and hence purchase it.
To Start web development you should choose a good hosting and your branded domain. You can then choose among coded languages like HTML, REACT, PYTHON for your website or can opt of CMS like wordpress and Shopify to build great website.
To Promote website you need to have a great website SEO, a good Branding and Planned Social Media Strategy. Once you have things in place, you can promote your website by placing Google Ads and Social Media Ads for your target audience.
SEO is a process of optimising Search engines for getting traffic from the organic searches done on google, or natural search results on the search engines. It helps in high website visibility and hence high customer conversion.
UI designing is a process Designers use to build the interactive interfaces for website , apps and softwares that provides with great user experience while a user interacts with the same.
A nicely designed UI converts a website visitor into customers. Researches have shown that a better UI increases conversion chances by 200%.
After optimising for SEO, you can place google ads and other social media ads for your target customers hence enabling them visit your website for the products 0r services that they want.